September was our biggest stage yet: iServeU was a Silver Sponsor at GFF 2026, Butterfly Technology made its appearance, and Travel and Transit payments went live on the Bank of Baroda UPI app. Here’s a closer look.
Tourism and Transit Goes Live on BOB Platform
Powered by iServeU’s NBBL certified Bharat Connect platform, Bank of Baroda launched its Tourism and Transit bill payment categories during GFF 2026.
Key Highlights
- Enabled Bank of Baroda to launch Tourism & Transit bill payments in a short turnaround time.
- Integrated new bill payment categories to BoB’s net banking through iServeU’s NBBL-certified Bharat Connect platform.
- Customers pay for tourist destinations and metro tickets without leaving the bank’s own platform.
iServeU at GFF 2026
Unveiling Butterfly Technology
Butterfly Technology was unveiled at GFF 2026, positioning itself as an EASE 9.0 enabling platform. In the booth, we exhibited the full stack of AI-powered solutions, built to handle the daily challenges payment teams face:
AI-DRCS:
AI-powered dispute resolution customer service.
Payment Operations Platform:
Hyperscale Payment Switching & Intelligence
Merchant Intelligence Platform:
AI-Powered Dispute, Reconciliation & Fraud Intelligence
Contextual Reconciliation Engine:
AI-powered contextual transaction reconciliation
Maximize Money GPR Card Announcement
Maximize Money has announced its GPR Card, powered by Butterfly Technology’s Card Management Platform. The partnership highlights Butterfly Technology’s capabilities to enable scalable digital gifting solutions for consumers and corporate buyers.
Recognition at Bank of Baroda's Booth
Powered by iServeU’s NBBL-certified Bharat Connect platform, Bank of Baroda went live with Tourism and Transit Bill payments at its GFF 2026 booth. iServeU was recognized as one of the few TSP partners to enable its banking partner to go live in record time.
Thought Leadership
Mr. Tashwinder Singh, Executive Vice Chairman, iServeU, moderated a panel discussion titled “Intelligent Payments Operations: AI, Automation and the Future of Payment Reliability.” He highlighted, “Payment is very simplistic from the outside, but from the inside, it’s a very complicated structure.”
Media Perspectives
iServeU’s Co-founder and CEO, Debiprasad Sarangi, was featured in Business Today’s UPI cover story. He explained how free UPI payments helped small merchants improve their cash flow and build a digital record of their sales, which now helps banks and NBFCs offer them working capital loans.
As MDR returns to UPI, the Financial Express mentions iServeU’s perspective on the shift. With banks and NBFCs seeking proprietary apps akin to TPAPs, Head of Marketing, Devi Prasanna Pradhan stated that iServeU can deliver a custom app within 30 days of signing, excluding NPCI certification time.
