This August, the Global Financial Technology Network (GFTN), Singapore, launched the Integrated Global Financial Technology Capability Hub (I-GFTCH) in Bhubaneswar—an initiative aimed at transforming cities like Bhubaneswar into fintech hubs and strengthening India’s leadership in digital payments.
Aligned with India’s fintech evolution, iServeU is proud to be an active contributor to such initiatives. Reflecting this momentum, iServeU’s order book has surged to ₹580 crore in recent quarters, underscoring the robust demand for its solutions. Looking ahead, the company is targeting ~2x revenue growth in FY26, fueled by the accelerating adoption of its enterprise technology stack. By powering solutions such as Soundbox and POS devices, BBPS, card issuance and management, lending, and agency banking, iServeU is positioning itself at the forefront of India’s next wave of digital financial infrastructure, with significant headroom for scale and long-term value creation.
As a partner of RuPay, iServeU continues to grow alongside one of India’s foremost fintech leaders. RuPay’s credit card market share has expanded into double digits, led by strong adoption of UPI-linked credit card transactions. Today, RuPay users conduct nearly 40 UPI transactions per month—around 8% higher than traditional credit card users. Notably, RuPay cards now account for ~25% of all new credit cards issued in India, signaling their growing role in shaping the digital payments ecosystem.
Spotlight of the Month
With the growing importance of cards in India,iServeU remains focused on simplifying card payments.Card transactions still stand as a vital pillar of India’s financial ecosystem. iServeU aims for banking operational excellence, helping prepaid card issuers achieve faster go-to market and superior operational efficiency. Legacy systems fragmented platforms, lengthy integrations, and compliance hurdles—often inflate costs by up to 40% and delay launches by several months.
iServeU eliminates these barriers with its Unified Prepaid Card Management Solution, a plug-and-play platform trusted by banks, fintechs, and businesses. With NPCI approvals, PCI certifications, white plastic licensing, and bulk API integrations, iServeU’s platform ensures unmatched efficiency. Its PCI-compliant infrastructure enables instant BIN provisioning, virtual and physical card issuance, real-time monitoring, and Visa/RuPay integrations. Recently, a fintech partner deployed 20,000+ campus cards, merging payments with attendance management seamlessly.
Product Updates from iServeU
Card Bulk Load API
Continuing our mission to simplify prepaid card operations, we are excited to introduce a major enhancement to our suite—the Card Bulk Load API. This new feature allows issuers to onboard multiple customers simultaneously, capture their details efficiently, load funds instantly, and design personalized cards in real time. By integrating this functionality, our partners can scale prepaid programs rapidly, reduce operational overheads, and deliver faster to their end customers.
Lending Solution
iServeU has just rolled out an advanced Lending Solution tailored specifically for DSAs and NBFCs. The platform empowers them with complete end to end digital onboarding for both agent-led and customer-led channels (self-onboarding), custom loan journeys for multiple categories and a pre-eligibility engine with configurable rules. It also offers in-built credit assessment checks, AI-driven multi-parameter fraud risk management and a 360° view of portfolio with a real-time analytics dashboard.
iServeU in Media
iServeU Highlights
iServeU continues to engage at global fintech and policy platforms, shaping conversations on innovation and financial inclusion.
