iServeU showcased its thought leadership at the 20th India Digital Summit, held on 30 January 2026 at The Leela Bhartiya City, Bengaluru, presenting a compelling case study on iSwara’s transformative impact on the digital payments ecosystem. The session explored how iSwara is empowering banks to reclaim strategic positioning in the merchant acquisition landscape while significantly enhancing the on-ground merchant transaction experience.
Our CEO, Mr. Debiprasad Sarangi, and CBO, Mr. Abinash Nanda, took the stage to deliver the case presentation, diving deep into iSwara’s core capabilities and its ability to address critical merchant pain points across diverse use cases and developing appropriate merchant acquiring solution, one of them is Soundbox.
Core to the presentation was the iSwara Soundbox – a solution engineered to streamline merchant operations, enhance payment transparency, and deepen banks’ engagement with their merchant networks. The Soundbox has established itself as a strategic enabler for financial institutions seeking to build sustainable relevance and customer loyalty at the point of transaction.
iSwara Soundbox Recognised at the 16th India Digital Awards 2026
This momentum was further reinforced when iServeU Technology was honoured with the “Best Enterprise Product or Service (Silver)” award for its flagship product – iSwara, a payments soundbox solution at the 16th India Digital Awards 2026. The recognition underscores iSwara’s innovation, measurable market impact, and strong alignment with the evolving needs of the digital payments ecosystem.
In this highly competitive category, iServeU was nominated alongside leading industry players such as HDFC Bank Ltd. with Razorpay, PayU Payments, Nippon India Mutual Fund, Business Easy and Bank of Baroda, making the accolade a significant validation of iSwara’s differentiated value proposition.
